Horror Icons Get a Fashion-Doll Makeover as Doll Haus of Dread Debuts at NYCC
Ghost Face, Billy the Puppet, Jason and Pinhead are heading to the doll shelf. JAKKS Pacific has unveiled Doll Haus of Dread, a new collector fashion-doll line making its debut around New York Comic Con 2026.
Four horror worlds, one very different collector line
The first wave reimagines horror characters from Scream, Saw, the Jason Universe and Hellraiser as 11-inch fashion dolls with franchise-inspired clothing, accessories and nine points of articulation.
Ghost Face receives two versions, including a limited edition with a bling-encrusted mask. Jason arrives with a summer-camp/slasher aesthetic and hockey mask, Pinhead gets a Cenobite-inspired gown, and Billy wears a pinstripe tuxedo.
A bigger Doll Haus is planned
JAKKS says Doll Haus of Dread is the first chapter of a broader collector platform, with future fandom properties, entertainment collections and collaborations planned. The company also intends to build its convention presence.
Why ASACC is watching
This is a good example of the crossover between horror conventions, character collecting and the fashion-doll market. At $39.97 in the US, these are positioned as display collectibles rather than ultra-premium statues.
Source: JAKKS Pacific press release, 5 October 2026.
Featured image credit: JAKKS Pacific Inc. Official Doll Haus of Dread press image supplied with the announcement. Franchise rights remain with their respective owners.

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